Data analysis is central to the strategy of many organizations. Data scientists would like to be led by an experienced manager who knows about the content (-and knows that that alone is not enough-).

Intended for (senior) management to distinguish sense and nonsense in the world of AI and (text) analytics and to dare to use the most important concepts in a conversation. Find your way through the maze of AI buzzwords. And what is needed in addition to data scientists to integrate analytics into the organization.

Sometimes it is nice if someone watches quotations and tenders and can ask (or prompt) critical questions. The demo always works, but where does it get really difficult. Software vendors pretend that everything is easy; Consultancy firms present a small scope while knowing where things will turn out. Who is on your side and thinks along?

If the users are not sure what to ask for and what is possible, and the data scientists always want to make things better but never get anything into production.